adidas

First, for the video itself, the style and visual choices are excellent. Patrik Wallner has created something really special here. The minimal narratives that are mixed in add a layer of depth that give the video a punch not normally seen in these kinds of pieces. We get to see the skaters waking up, setting up tricks. There’s an extra focus on framing and shots of background are interspersed in a way that reminds me of something from Kyoto Animation.